In recent years, intellectual property has come to play an increasingly important role in the world economy and has risen up to take its place on the agenda of many senior executives across a wide variety of companies and in every industry sector.
It is therefore imperative for senior executives to have not just a general understanding of the intellectual property issues facing their business and their industry, but to have quite a refined expertise relating to those issues.
IP is no longer simply the legal or IP function’s problem. Senior executives must now be able to formulate strategies that capitalise on and maximise the value of their company’s IP assets to drive growth, innovation, and cooperative relationships with other companies and academia.
This is especially important as IP underpins so many of the items already on boardroom agendas:
- Competitive advantage
For a no-obligation discussion about running this programme for your organisation on an in-house basis, just give us a call on 01582 463465.